Thursday, December 18, 2008

Different Ways to Display Jewellery

The sole objective of jewellery display is to make the items noticeable so that the consumers can notice those products easily. When the different products are randomly distributed and displayed, it would be difficult to analyze and choose the desired item by the user. The different designs should be displayed distinguishingly. Many jewelers want to make their jewellery safe and in doing this these items are not in the reach and view of the customers which decrease the sale of these items. Customers choose their desired designs from what they see in the display. Jewelers should choose the design display for displaying their products because it will help in selling.
The most regular way to display jewellery is to display in showcases. Showcases are widely used and convenient for transportation but from the security point of view these are not the best choice. Showcases are the most common way to show jewellery. The defensive glass of showcase provides the security to jewellery. It makes sales agent’s life a bit easier because they can efficiently make their presentation for customers. Display boxes are brilliant and secure as well but some times they can be difficult to manage if seller wants to move these display cases. But you can get the movable display boxes too, so that it will be easier if you want to change the location, after some days.
There are different fixtures which may be selected by the jewelers to display their jewellery. Most commonly used fixtures are ring trays, bracelet bars and forms, earring racks, gift boxes, etc. These fixtures are not much secure as the display cases are. These cases cannot store all items but each type of case can hold and display only a specific type of jewellery. Earring pads and ring boxes, etc can have thirty or forty pieces of jewellery at one time on them. Different clothes and sashes are used by the different jewelers for the dressing and decoration of their displays. Some jewelers use home made material which is creative and beautiful and makes the appearance of display, unique. This unique display usually attracts the customers and they look at the display boxes and the items inside them. This increases the chances of sales.
Whatever the fixtures, textures and background are used to display jewellery, only that material should be used which are not reactive with the jewelry items displayed. The backgrounds should have some contrasts and an artistic touch to clearly show the items. This will increase the visibility of the items inside the display boxes and will attract the consumers. It is also recommended not to use the black or grey color in the display boxes. The interior of the shop should be neat and simple without any attractions on the walls etc. This will help the customers to pay more attention and concentration on the beauty of the jewellery items instead of beauty of your shop like paintings or other wall designs.


For More Information and Articles on Jewellery:
Please visit this site for full information about Jewellery and its different types and designs. For example Gold Jewellery, Silver Jewellery, Engagement Rings etc:
http://www.myjewelersplace.com/

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